Finally, What In The World Is The Correct Name?

People often ask: Is it officially called StrengthsFinder, CliftonStrengths, StrengthsFinder 2.0?

It gets crazier when people try to spell it. Where does the "S" go? Is it StrengthsFinder or StrengthFinders or StrengthsFinders? It's StrengthsFinder - think of it like the tool being the finder, so there's only one finder. And you have many strengths, so that part is plural.

Then combine the "S" question with whether it has a space. Is it Strengths Finder or Strengths Finders or Strengths Finder? It's StrengthsFinder. It's all one word.

Then, layer in the fact that the assessment is now officially known as CliftonStrengths to honor Donald Clifton, the psychologist who originally created the tool. Many of us, inside and outside of Gallup still use the "StrengthsFinder" terminology because it's what our clients know and use. The book StrengthsFinder 2.0 is so popular (I've heard that it's the #1 selling book on all of Amazon) that it creates an ongoing momentum for that name. So think of it like this: CliftonStrengths is the formal name, while StrengthsFinder is a nickname and book name.