RelatorRelator Strength: Get Known For Your Talent

I get tons of questions about how to go deeper to align your CliftonStrengths talent theme of Relator with your career. So in this series, I break down one strength per episode.

That way,  you can add to the insights from your StrengthsFinder report and make a better match between your job and your strengths.

- If you’re reading as a manager, use this series for career development ideas and even new clues about responsibilities you could give a person with this talent theme so that they can show up at their best.

- If you’re reading for yourself, use this as a chance to build a reputation for your strengths so that you’re more likely to be given assignments that live in your strengths zone.

Today, the talent theme of the episode is Relator. You’ll get three layers to chew on:

  1. Career Branding
  2. Red Flag Situations At Work
  3. Fresh Application Ideas

Career Branding For The Relator Strength

You probably already have a reputation for what you know. If you imagine your resume or your LinkedIn profile, I bet it's full of “the what,” which are things like job titles, skills, knowledge, expertise, or the degree you earned.

What’s missing in most resumes and profile is "the how,” and this is where your StrengthsFinder talent themes live. This is an overlooked use for LinkedIn. That's why it's not just for job seekers - it's also about shaping your career.

I bet you are just like my StrengthsFinder training clients, where you don’t see your teammates and customers every day. That’s why LinkedIn has become so important for career branding. It's where your teammates, customers, and vendors go look you up before a meeting - to see who they’re about to talk to.

Rather than only telling them what you know, you should also give them a peek at how it is to work with you.

Here are a bunch of adjectives to consider using in your career branding efforts and your LinkedIn profile when you lead through the Relator strength. People who lead through Relator often have a tight-circle, a good BS Alert System, and are often:

  • Friendly
  • Genuine
  • Loyal
  • Transparent
  • Caring
  • Trustworthy
  • Authenticity-Spotters
  • Deep Connectors
  • Relationship-Focused

Red Flag Situations When You Lead With The Relator Strength

These are the cultures, interactions, or situations that feel like soul-sucking drudgery to someone with the talent theme of Relator. They might even make you want to quit the team. So I’ll give you a couple of these to be on watch for — because if they fester, you might get the urge to disengage on the job or become detached at work.

Here are a couple of Red flags for the Relator strength (talent theme):

  1. Keeping Up Appearances. If you lead through the Relator strength and you feel that people are always Peacocking around to show off only the polished, perfect parts of their contributions at work, you’ll probably be drained by the relationships at work because you think they’re fake and superficial.
  2. Transactional. If you’re in a role where there’s no time or desire for building relationships over time, you’ll be drained by it. If the sterile, fast, transactional exchanges are part of the expectation, you need to find other ways to fuel your need for care and friendships. Try challenging yourself to see how quickly you can drip in relationship-building anecdotes into a 30-second conversation (note: this doesn't mean superficial, talk-about-the-weather type of small talk). Activities like this will help you test it out to see if there’s room for relationships in your organization.

3 Fresh Application Ideas For The Relator Strength

These are ways to apply the talent theme of Relator at work , even when the job duties on the team feel pretty locked in. If you’re listening as a team manager, be sure to have a conversation around these ideas. You’ll both be able to come up with places to apply them.

For someone who leads through the Relator strength, put the talent to good use with one of these options:

  1. Nurture. When you need a deep relationship to develop over time, think of someone with the Relator talent to nurture it over the long term. For example, this could be someone who manages your most important account. Or it could be the person who onboards new hires as their first-year mentor. Or it could be a performance coach who helps a peer develop over time.
  2. Confidentiality. Sometimes you can’t tell everyone about a decision or a product or a process change. Yet you need someone to be assigned to it. Often, people with the Relator talent are great keepers-of-confidences. Especially when they can tell it is important to someone else.
  3. Authentic. Imagine a situation where your team or your brand is getting dinged for being stiff, stodgy, and old school. You’re afraid to swing too far into the informality that seems to be taking the world by storm. You still worry about professionalism, yet you need to attract great talent to your team. If you’re trying to strike the balance, call on someone with the Relator talent to bring the authentic, professional personality of your team out to the world. This can be valuable for marketing your team and your company when you’re hiring for the next opening.

So there you have it. It’s a quick tour for building your career through the talent theme of Relator.

Here's Your Personal Branding Homework For The Relator Strength

  1. Go take action on your LinkedIn profile with the career branding section. Challenge yourself to write one sentence in the Summary section of LinkedIn that captures how you collaborate as a teammate at work.
  2. Then think over the red flags to see if there’s anything you need to get in front of before it brings you down.
  3. Volunteer your talents through the application ideas. And if you’re a manager, have a conversation with your team members about which of these things sound like something they’d love to have more of.
  4. Dig into the Relator strength all the way. You can really nerd out on the nuances on the Relator Talent Theme Page.

About Andrew Kroeger

Andrew's Top 5 StrengthsFinder Talent Themes are Strategic, Futuristic, Learner, Relator, and Ideation