WooI constantly get questions about how to align your CliftonStrengths talent theme of Woo with your career. So in this series, I break down one strength per episode — so that you can add to the insights from your StrengthsFinder report and make a better match between your job and your strengths.

– If you’re exploring as a manager, use this series for career development ideas and even new clues about responsibilities you could give a person with this talent theme so that they can show up at their best.

– If you’re exploring for yourself, use this as a chance to build a reputation for your strengths so that you’re more likely to be given assignments that live in your strengths zone.

Today, the talent theme of the episode is Woo.

You’ll get three layers to chew on:

  1. Career Branding
  2. Red Flag Situations At Work
  3. Fresh Application Ideas

Career Branding When Woo Is Your Strength

You probably already have a reputation for what you know. If you imagine your resume or your LinkedIn profile, I bet it’s full of “the what,” which are things like job titles, skills, knowledge, expertise, or the degree you earned.

Now, what’s missing in most of them is “the how,” and this is where your StrengthsFinder talent themes live. This is an overlooked use for tools like LinkedIn, which is not just for job seekers.

I bet you are just like most of my StrengthsFinder training clients, where you don’t see your teammates and customers every day. That’s why LinkedIn has become so important for career branding – because it’s how your teammates, customers, and vendors go look you up before a meeting – to see who they’re about to talk to.

And rather than only telling them what you know, you should also give them a peek at how it is to work with you. So here are a bunch of adjectives you can use in your career branding and your LinkedIn profile to represent the Woo talent theme.

People who lead through Woo are often:

  • Charming
  • Social Butterflies
  • Interactive
  • The One Who Knows Everybody
  • Welcoming
  • Instant Connectors
  • Engaging
  • Great Conversationalist
  • Energetic

Red Flag Situations For Woo

These are the cultures, interactions, or situations that feel like soul-sucking drudgery to someone with the talent theme of Woo. They might even make you want to quit the team. So I’ll give you a couple of these to be on watch for — because if they fester, you might get the urge to quit the job or become detached at work.

Here are two red flags for Woo:

  1. Weeks in isolation where you don’t get social interaction — if you lead through Woo and you work from home, be sure to “get your people fix” through video calls with colleagues or by getting out of the house for social hour.
  2. The need to continually deliver bad news or work with irate customers — if you lead through Woo, you’re usually watching for a positive reception from that person. If you’re in many interactions per day where people don’t like you or your answers, it will be extremely draining.

3 Fresh Application Ideas For Woo

These are ways to apply the talent theme of Woo at work, even when the job duties on the team feel pretty locked in. If you’re reading this as a team manager, be sure to have a conversation around these ideas. You’ll both be able to come up with places to apply them.

For someone who leads through Woo, put this talent to good use with one of these options:

  1. Onboarding New Hires: Consider how this person could play a role in onboarding new team members or customers. They will likely enjoy the opportunity to create a welcoming experience.
  2. Making Strangers Feel Comfortable: Talk about responsibilities that include meeting a lot of new people — anything from software demos to creating a destination booth at a trade show to delivering presentations or doing customer tours.
  3. Emcee or Experience-Creator: If you have annual events, like holiday parties or customer appreciation events, see if your team members with Woo would love to Emcee them or be part of designing a magical experience. Keep in mind that there’s a lot of behind-the-scenes work with big events. Someone with the talent of Woo is usually more energized by the front-of-house type of responsibilities.

So there you have it. It’s a quick tour for building your career through the talent theme of Woo.

Here’s Your Personal Branding Homework

  1. Go take action on your LinkedIn profile with the career branding section. Challenge yourself to write one sentence in the Summary section of LinkedIn that captures how you collaborate as a teammate at work.
  2. Then think over the red flags to see if there’s anything you need to get in front of before it brings you down.
  3. And finally, volunteer your talents through the application ideas. And if you’re a manager, have a conversation with your team members about which of these things sound like something they’d love to have more of.

About Andrew Kroeger

Andrew's Top 5 StrengthsFinder Talent Themes are Strategic, Futuristic, Learner, Relator, and Ideation