BUILD YOUR BUSINESS WITH MY TEMPLATES, TOOLS, AND TECH STRATEGIES
Overwhelmed with the idea of sales, email marketing, and business building?
I can help.
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Reasons You Might Need Tools for Coaches
Whether you fear sales, or have had bad experiences in the past, you're normal if you've realized coaching and training businesses require a lot of selling. Good news, I can show you how to do it with integrity and confidence. With no ick-factor. Most trainers, coaches, and speakers start their business with no idea how much selling is involved in making it go.
It can be lonely building an independent service business. You know how it feels when someone says "you need to be sure your IRP27 settings are updated for Q4 FY25"...and you have no idea what they are talking about or where to go next? That's what makes our community awesome. As a member, all you have to do is ask. We can point you in the right direction.
If you get the deer-in-the-headlights look when you think of marketing funnels, I can help you simplify. I can show you how to set up drip email sequences that nurture customers for years at a time. If you don't yet have an email marketing platform, I recommend Kit. They give you an account with up to 10,000 subscribers - free. It's the perfect way to get started.
There's so much to do when you start. Branding, bank accounts, entity setup, insurance, endless software tools - the list goes on and on. In our membership, you can ask me anything. Come into this circle and hear from members who have been doing this for 10 years. Shortcut your learning curve. Feel safe as a beginner or a non-techie.
Come borrow mine. Course descriptions, decks, handouts, workbooks, bios, speaker packets, logistics resources, proposals - there's a lot to set up for your business. Rather than spending 30 hours searching online, use my Canva templates and save yourself dozens of hours. I spent 10 years and tens-of-thousands of dollars with designers. Come reap that benefit by taking mine and making it your own.
It's normal. You're in this business because you love the craft. Then, if you feel that 70% of your time needs to be in marketing, selling, and operations - you lose your sparkle. Borrow my tools and get your shine back. Steal my tools so you can spend more time in your zone of genius. You're in this role so you can help people. I'll support you so you can help your clients.
Tools for Coaches - how the membership works
Monthly payment: Only $100 per month. I hope you'll stay for at least 6 months because the community is so much better when you're using the tools together, over time. Get a free month when you do the annual option.
Is it for CliftonStrengths coaches only? No. Any coach, speaker, or trainer will fit right in. The vast majority of members coach in an area that helps humans thrive. If your focus is on people-development, positive psychology, life coaching, health coaching, or self-help topics, you'll be a perfect fit.
What's included? Here's how it works:
- Tool of the month - every month, you'll get a new tool, template, or system that you can take and make your own. This compounding effect builds over time so that you have an incredible amount of systems implemented. You'll get things I spent thousands of dollars (and years of time) making. Plug it in so you don't have to take 5 years building it. Examples of tools I've given to members:
Drip Email Campaign: A 728-day set of emails you can use to nurture client relationships in your sleep. If you're also on Kit as your platform, it also comes to you with the "Visual Automations" that tell the sequences when to go out.
Bio Templates: Beautiful templates for your bios, in Canva, waiting for your brand colors (and your pretty face) to be swapped out.
Contracts: Statement of Work templates (customer agreements) and proposals you can use with prospective clients.
Workbooks: Well-designed Canva workbooks and handouts you can use with your clients. You can even sell them as digital products to create another stream of revenue.
Digital Products: Take my $10 Activity Guides or my $700 DIY Workshop, and turn it into your own product. You can sell it as a standalone offer, or use it to have a "downsell" path for prospects who only have budget for a lower-ticket item.
...and these are just a few examples. There's a new tool every month.
- Get it done co-working call - Monthly, live implementation-call via Zoom. This is where you spend 60-90 minutes per month implementing the tool of the month. You can use these calls for Q&A or get-r-done time.
- Tea Time connection calls - community hang. It's an informal Zoom call each month, where we get together with people who have a similar business. Sometimes we have mindset-themed conversations. Most often, we chat about life as the owner of a small service business.
- Facebook group - Members only. This is where you can ask, share, and get support.
- Member vault - every tool and co-working call is available later. Zoom calls have replays. Tool templates from past months are archived for you to use, as the situation arises in your business. Find tuorials and resources when you're ready. There's a vast amount of content and templates waiting for you.
- Member discount on coaching - you get my hour-long coaching at the 30-minute rate ($200 rather than $350). You can use these if you want strategy or implementation support.
- Affiliate opportunity - earn 40% of the revenue when a new member joins via your affiliate link. Bring in three people, and you've covered more than your monthly fee. W00t!
- Directory - get listed on our Meet the Team page as a Recommended Coach, Speaker, or Trainer. This page brings us many inbound leads per year (less cold calling!)
BONUS for Founding Members - Voxer access to me for direct support when you need directional help.
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Meet your Coach - Lisa Cummings
Get coached from one of the most experienced in the industry. You can see Lisa featured in places like Harvard Business Publishing, Training Magazine, TEDx, and Forbes.
With an MBA and experience as an entrepreneur, she brings you a fun-loving approach, focused on getting results and living the life you've designed (rather than the one you stumbled into). She has owned several businesses that scaled nicely in both revenue and lifestyle (3-day work week anyone)?
Lisa’s Top 5 CliftonStrengths Talents
Strategic | Maximizer | Positivity | Individualization | Woo
Coaching Credentials
Lisa is a Gallup Certified strengths coach, and a Life Coach School trained life coach.
Fun Facts
She’s a drummer, hiker, and wildlife-trail-cam-muser (you’ll have to ask). Out of Colorado or Texas, depending on what weather calls.
What People Say about the Tools for Coaches Membership
Yesterday’s session was so good. You are so generous with what you have learned and this could not be better timing for me.
I am truly over the moon and just wanted to say THANK YOU again for this membership.
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Petra K.
I sold the 12-week email series to a new client.
The additional revenue more than covers my *annual* investment in my work with you and the group!
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Doug B.
Lisa's systems are on point! I am a maximizer, which means I strive for excellence. Lisa's vault has the excellence I'm looking for, while saving me gobs of time. She has the templates, the slide decks, the email sequences - these are things that can take months or years to build out fully, and to find them in her vault already completed was AMAZING.
In addition, Lisa has built a successful business, which means her templates and systems have a proven track record of success.
I don't know why anyone wouldn't want to be a part of what she has to offer! It's the fast-track rocketship to success as an independent coach.
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Anna K.
I just wanted to let you know how *fabulous* these sessions are for me. I am thrilled to be among such talent.
Even more so, I appreciate everything you are making available to us and to me. Thank you so much for your inclusive and honoring style too.
I don't know that I can afford NOT to continue with this membership. INVALUABLE!
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Stacy C.